Did you know that Facebook is one of the top 10 video destinations in the US, with 135m streams per month?
Let’s have a closer look at these interesting figures:
According to Nielsen, over 164 million Americans have watched audiovisual content online during the month of September. Besides, US viewers spent an average of almost 5 hours watching online video, compared to 4h30 in June.
The top 10 online video destinations
The top 10 online video destinations in September were almost the same as in June, to the exception of ESPN, which made its entry on the list, and Netflix, which exited it.
Still, it’s worth looking at the details and notice that the vast majority of viewers accessed YouTube, which attracted 126m unique users out of 164 (vs. “only” 108m YouTube users in June.) Both Facebook and Yahoo! have gained users, but Yahoo! grew even faster, taking Facebook’s third place in the ranking.
The impact of long term content
However, things are quite different when sites are ranked by time per viewer. Indeed, Netflix is now back on the list, and in the pole position. Indeed, its users spend a whopping 10 hours on the site each month, while YouTube users, in comparison, spend less than 3 hours on the site.
This is easy to explain, as Netflix focuses on long-form content (film and TV series.) Besides, it has paid subscribers, who want to get their money worth of film and TV content.
Although you may be surprised to see Chinese sites on the list, such as Tudou and Youku, the explanation may well be similar. Indeed, these video streaming platforms are also known for hosting long-form content – which users often upload without owning the rights to do so. The same goes for Megavideo, which hosts many pirated films. This
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According to a 9to5Mac, the Vice President of Global Security at Apple, John Theriault, has left the company.
This comes amidst ongoing criticism after the lost prototype of the iPhone 4S. Having worked for the FBI and at Pfizer as the Chief Security Officer, Theriault joined Apple in 2007. He reported directly to General Counsel Bruce Sewell, according to a organizational chart published by Fortune.
It’s not known if Theriault was forced out, or chose to leave on his own. During his tenure, there were two lost iPhone prototypes, both involving a bar. The previous lost stolen iPhone was purchased by Gizmodo.
Perhaps the shakeups at Apple are inevitable, as Tim Cook is now the full-time CEO. Other notable Apple employees who have left recently are Senior Vice President of Retail Ron Johnson, Senior Vice President of Mac OS X Bertrand Serlet, Vice President of iAds Andy Miller, and lead designer Sarah Brody.
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